To educate and empower people to change the world through the simple act of getting outdoors.


To multiply the number of outdoor enthusiasts around the world and create a future where humans live in harmony with nature and each other.

Our Values

  • Respect

    Respecting ourselves, the natural world, and each other.

  • Celebration

    Celebrating everyone for showing up and staying curious.

  • Challenge

    Challenging ourselves to grow.

  • Patience

    Patience for others and ourselves.

  • Compassion

    Leading with the heart.

  • Connection

    Connecting to the peole and world around us.

Eliot Goodwin

Eliot is an entrepreneur and outdoor enthusiast with many years of experience tackling hard environmental issues. He has previously worked at the US Congress, directed the expansion of a national solar energy company, and founded a marketing firm. He resides in Massachusetts with his wife and two daughters, and hikes with his dog, Banjo, in the woods every day.

Jake Goodwin

Jake is a creative outlier and a storyteller who has founded two digital content start-ups in China. He joined his brother in 2020 after the pandemic put a hold on his rum business in the Phillippines. Of the two brothers, Jake has the claim to fame for the longest hike by completing the entire Appalachian trail in 2009. He resides in Connecticut with his wife and son, and spends most of his free time chasing his son through the dirt.


Nathan Duclos

Nathan is a registered EMT and Wilderness Paramedic. Nathan has fifteen years of remote, extended care, and disaster medicine experience. Nathan fell in love with the outdoors growing up in the White Mountains of New Hampshire. His love of the outdoors led him to guide and teach medicine across the globe. He co-founded a medical clinic in the mountains of Haiti for victims of the 2010 earthquakes. He worked in Panama with Floating Doctors. He worked in rural medical clinics, in Tanzania, and Mongolia.